- Type
- Public Teardown
- Industry
- B2B SaaS
- Subject
- [CASE STUDY SUBJECT]
Problem
A well-ranked category page was never quoted in AI overviews for its core term.
Diagnosis
The definition was split across marketing copy and required page context to make sense.
Intervention
We rewrote a single self-contained definition passage with explicit entities.
Evidence
Retrieval tests before and after across three generative engines.
Observed result
The rewritten passage was retrieved for the target question in repeated tests.
Lessons
Quotability depends on self-contained passages, not overall page authority.
Limitations
A single public page; results are illustrative, not a guaranteed outcome.